Meet our CEO

Bonnie LaBella Cosmetics was started by Shavonne Sade in December 2019. Shavonne always had a love & passion for beauty and cosmetics. Throughout her life makeup became her therapy as well as a connection to her late mother, Bonnie. Shavonne wanted a way to honor her mother and what better way than a beauty brand which was both of their passions. Bonnie Labella Cosmetics is the beauty brand for beginners and ladies of all ages. Shavonne wants all girls/women to know that they are beautiful inside and out. Cosmetics isn’t hiding your natural beauty but helping that beauty shine brighter.